GENEVA, Switzerland — Dye or breathe new life to your very expensive Hermès scarf (or buy an out-of-season one) in the last day of the HermèsMatic pop-up store in Geneva.
The pop-up concept consists of several washing machines in which an Hermès specialist dyes the iconic scarves. The carrés are then placed in a dryer to bring back their softness. 48 hours later, the “new” scarves are given back to customers.
The price you wonder? Free.
After Geneva, the Hermès laundromat makes a stop in Basle and Zurich.