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McDonald’s and other brands make “social distancing” logos

McDonald's and other brands make "social distancing" logos
Written by David

McDonald’s, Coca-Cola, Audi and Volkswagen are just a few of the corporate conglomerates who interpret “social distancing” with logo manufacturing.

The term has become popular recently due to the spread of the new coronavirus. Social distancing means standing 6 meters apart in an attempt to reduce the risk of suffering from the disease.

The messages and logos created to promote social distance have advantages and disadvantages, according to two experts in the field of design.

“Our current global situation is no joke. It’s a serious matter,” Douglas Sellers, CEO of Siegel + Gale told CNN Business.

“And brands that design social distance logos have the potential to reduce the severity of what we go through. The creativity, passion and thought that goes into wanting to help, educate and be part of the physical distance movement is a worthy consideration,” Seller said.

Brian Braiker, editor-in-chief of Ad Age, says it’s time for brands to provide a “real, meaningful service”, citing companies that gap (GPS) to make masks for healthcare professionals or LVMH, the parent company of Christian Dior and Givenchy, manufacturing hand sanitizer.

“Understanding the situation, shutting down and doing something useful is really the only way to go here. When you see brands like McDonald’s or Coca-Cola distribute their logos in” solidarity, “it makes a sour note,” he told CNN Business .

McDonald’s Brazil

Last week, McDonald’s (MCD) Brazil pulled together its iconic golden arches in a photo posted until then Facebook page. The the advertising agency explained that despite the temporary separation between its customers and the company caused by the closures of some of its restaurants, they can “always be together.” McDonald’s offers food through delivery and drive-thru.
The McDonald’s ad led to a backlash, including from Senator Bernie Sanders, who tweeted Wednesday about the company’s sick leave policy for its employees. The company did not immediately return CNN Business’ request for comment on the ad.

Coca Cola

Coca-Cola's billboard in Times Square markets
Coca Cola (COW) currently has an ad on New York’s deserted Times Square that displays each letter of its logo separated by the slogan “Staying apart is the best way to stay in touch.” The brand usually celebrating togetherness and love in their ads.

Audi and Volkswagen

Two car companies that share ownership, Audi and Volkswagen, adjusted their logos for their social media accounts.

Audi separated her four rings into a short video that told people to stay home and stay away.

Audi created a social distancing logo for their social media accounts.

Volkswagen also promoted a similar video with inspirational messages and separated V and W.

Volkswagen separated its V and W.


Nike's ad was published on dozens of players & # 39; social media accounts.
Nike (NKE) did not adjust its logo, but launched a major social media campaign with its global list of star athletes including NBA player LeBron James and golfer Tiger Woods. The sports ground stopped in recent weeks because of social distance rules and the ban on large gatherings, such as in stadiums.
The campaign encourages people to play inside. Nike must closes several of its global stores because of the virus.


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