McDonald’s, Coca-Cola, Audi and Volkswagen are just a few of the corporate conglomerates who interpret “social distancing” with logo manufacturing.
The term has become popular recently due to the spread of the new coronavirus. Social distancing means standing 6 meters apart in an attempt to reduce the risk of suffering from the disease.
The messages and logos created to promote social distance have advantages and disadvantages, according to two experts in the field of design.
“Our current global situation is no joke. It’s a serious matter,” Douglas Sellers, CEO of Siegel + Gale told CNN Business.
“And brands that design social distance logos have the potential to reduce the severity of what we go through. The creativity, passion and thought that goes into wanting to help, educate and be part of the physical distance movement is a worthy consideration,” Seller said.
“Understanding the situation, shutting down and doing something useful is really the only way to go here. When you see brands like McDonald’s or Coca-Cola distribute their logos in” solidarity, “it makes a sour note,” he told CNN Business .
Audi and Volkswagen
Two car companies that share ownership, Audi and Volkswagen, adjusted their logos for their social media accounts.
Audi separated her four rings into a short video that told people to stay home and stay away.
Volkswagen also promoted a similar video with inspirational messages and separated V and W.